Candace Norville, IvyCap’s founding principal and vision maker, has a wide breadth of experience in hospitality, office, and multi-family.

Developed through years of hands-on experience and ongoing education, she employs strategies aligned with a Post-Pandemic Renaissance, creating auxiliary revenue streams for operational resilience while providing an excellent customer experience. In addition to deal structuring, negotiations, redevelopment strategy, and high-level thinking, Norville has led construction project management, FF&E procurement, human capital management, branding, and more instrumental functions. She earned an MBA at USC’s Marshall School of Business and is an undergrad alumnus of UCLA.

Norcap started as a team of two. Accordingly, Norville took on many roles throughout the company’s growth. The founder’s philosophy is that knowledge on a cellular level enables enterprise leaders to source, teach, and retain high-quality talent — building a capable and diverse team is the key to scaling a company. And since every individual has unique motivations and approaches to work, we developed a system to unlock their potential in the office and on site..

Strategizing and seeing through the life cycle of a deal from inception to exit is one of the many core competencies of Norville’s experienced and agile team. Norville is passionate about community, breaking socioeconomic barriers, and helping others succeed. Her community involvement includes: